NZ Blood staff member giving collegue a demonstration

Case Study

NZ Blood Service

NZ Blood Service partnered with Optimism to redesign their induction programme.

About our Client

New Zealand Blood Service (NZBS) was created on 1 July 1998 to provide the people of New Zealand with safe, appropriate and timely access to blood and tissue products and related services to meet their health needs. NZBS takes responsibility for the development of an integrated national blood transfusion process from the collection of blood from volunteer donors to the transfusion of blood products within the hospital environment - a vein to vein transfusion service.


The Brief

NZBS asked us to redesign their induction programme to provide a streamlined, engaging developmental experience from pre-employment through to on-job performance.

Our Role

We consulted widely within NZBS to design an integrated induction solution. The solution includes:

Induction Framework

Facilitation resulting in a visual framework & pathways, giving everything its place & making it easy to prioritise)

Graphical Customer Journey

Visually showing how all roles support the customer - animated & narrated illustration for eLearning, or static for print)

eLearning modules

A series of modules including Welcome to NZBS, Working at NZBS, Promoting Safety, Keeping Information Secure, Safety for Contractors

Managers' Guide to Induction

Document including preparation, checklist, session outlines, review prompts, buddy guidelines, etc

Inductee Notebook

Printed document for self-tracking, self-initiated learning


The Results

  • Takes advantage of new recruits' enthusiasm for their new role
  • Fosters engagement and connection before their first day
  • Develops a foundational understanding of NZBS and its context
  • Ensures consistency of content, key messages and the induction experience
  • Streamlines the procedural and compliance components
  • Compliance reporting for audit purposes
  • Reduces time and resource spent inducting new employees
  • Improves overall time to productivity
  • Improves the experience for new staff
Desk setup menu slide for eLearning module
Spot the Risks and Hazards
Contractor management process learning
Shared responsibilities interactive slide
No items found.

NZ Blood Service

NZ Blood Service partnered with Optimism to redesign their induction programme.

About our Client

New Zealand Blood Service (NZBS) was created on 1 July 1998 to provide the people of New Zealand with safe, appropriate and timely access to blood and tissue products and related services to meet their health needs. NZBS takes responsibility for the development of an integrated national blood transfusion process from the collection of blood from volunteer donors to the transfusion of blood products within the hospital environment - a vein to vein transfusion service.


The Brief

NZBS asked us to redesign their induction programme to provide a streamlined, engaging developmental experience from pre-employment through to on-job performance.

Our Role

We consulted widely within NZBS to design an integrated induction solution. The solution includes:

Induction Framework

Facilitation resulting in a visual framework & pathways, giving everything its place & making it easy to prioritise)

Graphical Customer Journey

Visually showing how all roles support the customer - animated & narrated illustration for eLearning, or static for print)

eLearning modules

A series of modules including Welcome to NZBS, Working at NZBS, Promoting Safety, Keeping Information Secure, Safety for Contractors

Managers' Guide to Induction

Document including preparation, checklist, session outlines, review prompts, buddy guidelines, etc

Inductee Notebook

Printed document for self-tracking, self-initiated learning


The Results

  • Takes advantage of new recruits' enthusiasm for their new role
  • Fosters engagement and connection before their first day
  • Develops a foundational understanding of NZBS and its context
  • Ensures consistency of content, key messages and the induction experience
  • Streamlines the procedural and compliance components
  • Compliance reporting for audit purposes
  • Reduces time and resource spent inducting new employees
  • Improves overall time to productivity
  • Improves the experience for new staff
Desk setup menu slide for eLearning module
Spot the Risks and Hazards
Contractor management process learning
Shared responsibilities interactive slide
No items found.

Learn more about Optimism's strategies and solutions in just 5 emails

Thanks! Your submission has been received!
Oops! Something went wrong while submitting the form.