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About Optimism

You'll work with the people who own the business

Sussan Ockwell, founder and co-owner of Optimism
Nicola Macdonald, GM of Operations and co-owner of Optimism

Our story

How did Optimism start?

Sussan Ockwell founded Optimism in 1992.

Nicola Macdonald joined in 2013 and became co-owner in 2019. Today Sussan and Nicola lead a team of learning designers and digital developers across New Zealand, Canada and the UK.

600+

Organisations we've worked with, from government agencies to private companies

4

Countries we work across, with our team based in New Zealand, Canada and the UK

1992

The year Sussan started Optimism, and we've been at it ever since

60+

Years of combined experience in learning design, digital learning and strategy

Our team

Who will I work with at Optimism?

Sussan and Nicola are the faces of Optimism, but they’re far from the whole of it. Behind them is a team of learning designers and digital developers. Some of them like working here so much that when they head off on their OE, they take Optimism with them, and plan to come home to it. Right now that’s Canada and the UK, and we’ve had Australia too.

Sussan Ockwell, founder and co-owner of Optimism, smiling at the camera

Sussan Ockwell

Founder and co-owner

“Everyone deserves to feel confident and competent at work.”

Founded Optimism in 1992.

LinkedIn ↗

Sussan Ockwell is the Founding Director of Optimism and a respected leader in New Zealand’s corporate learning and development (L&D) sector. Since establishing the company in 1992, she has been dedicated to transforming workforce capability through practical, engaging learning strategies and by leveraging digital technologies. Sussan partners closely with organisations to design tailored solutions that build genuine operational confidence and deliver measurable business results.

Her pioneering work has earned extensive acclaim, including multiple LearnX awards, requests to speak at conferences, recognition as the NZATD L&D Person of the Year, and being a long-standing judge for both NZATD and HRNZ learning awards.

Driven by this same passion for workforce capability, she also launched The Induction Company to digitise and deliver effective, engaging onboarding experiences globally, particularly for deskless workers.

Sussan is also active in the business community and has been repeatedly recognised for her contribution to the Board of Entrepreneurs Organisation NZ, and for leading Life Business Women.

Whether she’s helping leaders align capability strategies with business objectives, or sharing her experience with other business owners, Sussan is known for her ongoing energy and enthusiasm.

Nicola Macdonald, GM of Operations and co-owner of Optimism, smiling at the camera

Nicola Macdonald

GM of Operations and co-owner

“Learning should change actual behaviour, not just tick boxes.”

Co-owner since 2019, leads the L&D and design teams.

LinkedIn ↗

Nicola joined Optimism in 2013 as a Lead Learning Partner, became co-owner alongside Sussan in 2019, and has been General Manager of Operations since 2022. She heads up the L&D and design teams, working with organisations across Aotearoa to create learning experiences that actually stick. Her work spans instructional design, digital development, learning frameworks and the kind of strategic conversations that help clients figure out what they really need. She has led projects for clients in financial services, workplace safety, legal, aged care and health.

Before Optimism, Nicola spent 11 years working in London: coaching staff and leading a channel migration project to improve accessibility at the London Borough of Lambeth, then designing training, eLearning and implementing a new learning management system for vocational education provider City & Guilds.

Outside work, Nicola volunteers monthly in the cattery at the SPCA, helps out every year on packing day for the Christmas Box initiative, and volunteers at Bark in the Pool.

Our approach

What makes Optimism different?

Optimism starts with the outcome you need, then designs learning around the real situations your people face.

We start with the outcome

Before we design anything, we agree what needs to be different for your people and your business.

We design for real situations

Learning is built around the moments your people actually face, so it shows up in how they work.

We make it easy

For your people to learn, and for you to work with us. Plain language, no jargon, no surprises.

We make time to think

Every six months our team sets aside a strategy weekend to test new ideas. The Induction App started at one of them.

Our awards

What has Optimism won awards for?

Optimism has been recognised at multiple industry awards for learning design and eLearning. Here are some of the awards we've won over the years.

Nominated

Talent Management App (Induction / Onboarding), LearnX Awards 2026

The Induction App with The Alternative Board Australia

Platinum winner

Best Learning & Development Induction / Onboarding Franchise Sector, LearnX Awards 2025

The Induction App with Driving Miss Daisy

Diamond winner

Best Learning & Talent Technology for Induction / Onboarding, LearnX Awards 2024

The Induction App with Swimgym

Gold winner

Best Technical Training, LearnX Impact Awards 2018

With Coastguard Boating Education

Runner-up

Programme of the Year, NZATD Awards 2016

With Ports of Auckland

Winner

L&D Person of the Year, NZATD Awards 2016

Sussan Ockwell

Winner

L&D Practitioner of the Year, NZATD Awards 2016

Sussan Ockwell

Silver winner

Best eLearning Interactive Scenario, LearnX Impact Awards 2016

Optimism

Honourable mention

eLearning, IELA 2016

With NZ School Trustees

Overall winner

eLearnz Awards 2015

Day Skipper Online, with Coastguard Boating Education

Silver winner

Best eLearning Development Company, LearnX Impact Awards 2015

Optimism

Winner

eLearning, IELA 2015

Optimism

Our sister company

What is The Induction App?

Strong starts. Stronger organisations.

The Induction App is the onboarding platform for deskless teams and franchise networks. It started as a 24-hour challenge at one of Optimism's strategy weekends, and today it's run by our sister company, The Induction Company.

Phone and iPad showing The Induction App welcome screen and a manager's task list

Our FAQs

What else do people ask about Optimism?

Who owns Optimism?

Optimism is co-owned by founder Sussan Ockwell and GM of Operations Nicola Macdonald.

How long has Optimism been around?

Sussan Ockwell founded Optimism in 1992, and we have worked across Aotearoa New Zealand ever since.

Where are you based?

Optimism's main office is at 5 Dockside Lane in the Auckland CBD.

Where do you work?

Optimism works with organisations in Auckland, Waikato, Wellington, Christchurch and across New Zealand, in person and online. Our team includes people working from Canada and the UK.

What sectors do you work with?

Optimism's recent work spans government, health, aged care, construction, telecommunications, transport and financial services.

Testimonials

What our clients say

The team at Optimism are amazing to work with, great communications, excellent and timely work output, and really listen to our very unique needs and requests.
Director, NZ Blood Service
I have worked with Optimism on a number of projects. Their approach is always extremely professional and they communicate really well about the progress of your project. You can rely on them to suggest creative and practical ways to enhance your project. We have had excellent feedback from our members about the quality of learning modules created for us by Optimism.
CEO, HRNZ (Human Resources New Zealand)
When Gallagher embarked on our eLearning strategy we searched for a company that could fulfil our strategy and give us something that represented our brand and values. Optimism had a good track record and already had undertaken work for other big brands over many years. The team knew the industry and had clear guidance to help us plan our strategy and have a clear outcome. ....the feedback has been overwhelming.
National Sales Manager, Gallagher Group
NZSTA has been working with Optimism for over two years now and we have always found our dealings with them to be professional and effective. They truly care about our business and continue to look for innovative solutions for our needs. They are approachable and supportive and great at keeping us on track. I would thoroughly recommend them to any progressive organisation.
Operations Manager, NZ School Trustees Association (NZSTA)
I continue to be a lifetime fan of Optimism. Great work. Really impressed with the wellbeing solution. Thanks everyone X.
GM Future Work, Vector

Let's talk

Whether you're ready to talk business, or just want to get to know us a little more, we'd love to hear from you.

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