You may have noticed that we refreshed our logo recently. We hope you like it as much as we do! We’ve been orange for a long time now, but did you know that, according to the colour gurus, orange officially represents energy, creativity and optimism! And the yellow coming through represents happiness, intellect and energy. So this fits our flavour perfectly.
And that’s complemented by our underlying substance which comes from our depth of experience and expertise, and in valuing our clients’ trust in us.
Earlier this year, several of our clients (thank you again!) participated in some strategic market research we had done by an independent company, Energise. The results were fascinating. One of the strongest themes to come through was that Optimism is a highly trusted brand. One of the other themes was that some people saw Optimism as just an eLearning company – and we are actually so much more than that.
So as a result of those findings, and whilst refreshing our logo, we’ve changed the way we do a few things. Hopefully you’ll appreciate the difference!